Mindspan is a specialized Brand guidance Design Studio, that exists to guide companies in strategically planning, developing and positioning their Brands in the relevant target market.
Knight Owl is a premium vodka manufactured by Lahag group. The naming and packaging was undertaken by Mindspan. Targetted towards the young, urban population who immensely enjoy their night life and clubbing, the vodka was thus named Knight Owl, relating it to the charactersitic night bird Owl. The packaging was kept simple and youthful, which would appeal to the target audience.
Knight Owl is a premium vodka manufactured by Lahag group. The naming and packaging was undertaken by Mindspan. Targetted towards the young, urban population who immensely enjoy their night life and clubbing, the vodka was thus named Knight Owl, relating it to the charactersitic night bird Owl. The packaging was kept simple and youthful, which would appeal to the target audience.